(function (w, d, c) { var l = w.location; var onThanks = c.thanks.indexOf(l.pathname.replace(/\/+$/, '') || '/') > -1; if (onThanks && w.top !== w.self) { try { if (w.top.location.host === l.host) { var fid = ''; try { fid = new URLSearchParams(l.search).get('invitee_uuid') || ''; } catch (e) {} if (!/^[A-Za-z0-9-]{6,64}$/.test(fid)) fid = ''; try { w.history.replaceState(null, '', l.pathname); } catch (e) {} w.top.location.replace(l.pathname + (fid ? '?invitee_uuid=' + fid : '')); return; } } catch (e) {} } var on = new RegExp(c.hostRe, 'i').test(l.hostname) && !!c.gtm; var dl = (w.dataLayer = w.dataLayer || []); function gtag() { dl.push(arguments); } var CLICK = ['gclid', 'gbraid', 'wbraid']; var GAD = ['gad_source', 'gad_campaignid']; var IDS = CLICK.concat(GAD); var TAGS = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content']; var KEYS = IDS.concat(TAGS); var KEEP_MS = 90 * 864e5; var now = new Date().getTime(); function store(s, k, v) { try { var o = w[s]; if (v === undefined) return o.getItem(k); if (v === null) o.removeItem(k); else o.setItem(k, v); } catch (e) {} return null; } function ss(k, v) { return store('sessionStorage', k, v); } function ls(k, v) { return store('localStorage', k, v); } function load(src) { var s = d.createElement('script'); s.async = true; s.src = src; d.head.appendChild(s); } var q = null; try { q = new URLSearchParams(l.search); } catch (e) {} // The remembered visit, minus anything older than 90 days (ad click IDs and // campaign tags age separately). A record with nothing left is deleted. function readCampaign() { var r = null; try { r = JSON.parse(ls('fc_campaign') || 'null'); } catch (e) {} if (!r || typeof r !== 'object') { if (r !== null) ls('fc_campaign', null); return null; } var clickOk = !!r.cts && now - r.cts < KEEP_MS, tagsOk = !!r.ts && now - r.ts < KEEP_MS; if (!clickOk && !tagsOk) { ls('fc_campaign', null); return null; } var out = { cts: clickOk ? r.cts : 0, ts: tagsOk ? r.ts : 0 }, pruned = (!!r.cts && !clickOk) || (!!r.ts && !tagsOk); for (var k = 0; k < KEYS.length; k++) { if (!r[KEYS[k]]) continue; if (IDS.indexOf(KEYS[k]) > -1 ? clickOk : tagsOk) out[KEYS[k]] = r[KEYS[k]]; else pruned = true; } if (pruned) ls('fc_campaign', JSON.stringify(out)); return out; } var prev = readCampaign(); function same(a, b, ks) { for (var n = 0; n < ks.length; n++) if ((a[ks[n]] || '') !== (b[ks[n]] || '')) return false; return true; } if (q && !onThanks && c.gtm) { var rec = {}, hasId = false, hasTags = false; for (var i = 0; i < KEYS.length; i++) { var key = KEYS[i], v = q.get(key); if (!v || v.length > 300) continue; if (CLICK.indexOf(key) > -1 && !/^[A-Za-z0-9_-]{8,300}$/.test(v)) continue; if (GAD.indexOf(key) > -1 && !/^[A-Za-z0-9_-]{1,64}$/.test(v)) continue; rec[key] = v; if (IDS.indexOf(key) > -1) hasId = true; else if (key === 'utm_source') hasTags = true; } if (hasId || hasTags) { // The same click or tags again (a reload of an address restored below) // keep their first timestamp, so the 90 days run from the real visit. if (hasId) rec.cts = prev && prev.cts && same(rec, prev, IDS) ? prev.cts : now; else if (prev && prev.cts) { for (var j = 0; j < IDS.length; j++) if (prev[IDS[j]]) rec[IDS[j]] = prev[IDS[j]]; rec.cts = prev.cts; } rec.ts = prev && prev.ts && same(rec, prev, TAGS) ? prev.ts : now; ls('fc_campaign', JSON.stringify(rec)); } } function restoreCampaign() { var r = readCampaign(); if (!r) return; try { // An address that already has a click keeps it; one with only campaign // tags keeps its tags and gets the stored click. var cur = new URLSearchParams(l.search), add = false, hasTags = false, k; for (k = 0; k < KEYS.length; k++) if (cur.get(KEYS[k])) { if (IDS.indexOf(KEYS[k]) > -1) return; hasTags = true; } for (k = 0; k < KEYS.length; k++) if (r[KEYS[k]] && (IDS.indexOf(KEYS[k]) > -1 || !hasTags)) { cur.set(KEYS[k], r[KEYS[k]]); add = true; } if (add) w.history.replaceState(w.history.state, '', l.pathname + '?' + cur.toString() + l.hash); } catch (e) {} } var loaded = false; function loadTags() { if (loaded || !on) return; loaded = true; dl.push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); load('https://www.googletagmanager.com/gtm.js?id=' + c.gtm); } function conversion(label, id, done) { if (!on) { if (done) done(); return; } var p = { send_to: c.ads + '/' + label, transport_type: 'beacon' }; if (id) p.transaction_id = id; // gtag calls event_callback once per destination (the GTM container and GA4 at once, the // Google Ads one when its hit has left): only the Google Ads call means the conversion left. if (done) p.event_callback = function (tid) { if (tid === c.ads) done(); }; gtag('event', 'conversion', p); } w.fcReportBooking = function (id, source) { id = typeof id === 'string' && /^[A-Za-z0-9-]{6,64}$/.test(id) ? id : ''; var key = 'fc_booking_' + (id || 'noid'); var first = !ss(key); if (first) { ss(key, '1'); dl.push({ event: c.event, booking_id: id || undefined, booking_source: source }); } if (first || (id && onThanks)) conversion(c.lbl.booked, id); return first; }; w.fcReportGate = function (answer, done) { var label = answer === 'yes' ? c.lbl.yes : answer === 'not_yet' ? c.lbl.notYet : ''; var key = 'fc_gate_' + answer; if (!label || ss(key)) { if (done) done(); return false; } ss(key, '1'); dl.push({ event: c.gate, gate_answer: answer }); conversion(label, '', done); return true; }; if (onThanks) { var id = q ? q.get('invitee_uuid') || '' : ''; var ref = ''; try { ref = d.referrer ? new URL(d.referrer).hostname : ''; } catch (e) {} var nav = w.performance && w.performance.getEntriesByType ? w.performance.getEntriesByType('navigation')[0] : null; var fresh = !nav || nav.type === 'navigate'; // /thanks is also the fallback for niche bookings still redirected there. A booking made in a // new tab has no fc_niche, so the page's lists (ThanksNiche) follow the event type's name that // Calendly passes (not personal data). Nothing in the tracking reads fc_niche. if ((l.pathname.replace(/\/+$/, '') || '/') === '/thanks') { var etn = q ? q.get('event_type_name') || '' : ''; if (/dental/i.test(etn)) ss('fc_niche', 'dental'); else if (/weight[\s-]*loss/i.test(etn)) ss('fc_niche', 'weightloss'); } if (l.search) { var kept = ''; try { var kq = new URLSearchParams(); for (var di = 0; di < c.debug.length; di++) if (q && q.get(c.debug[di])) kq.set(c.debug[di], q.get(c.debug[di])); kept = kq.toString(); } catch (e) {} try { w.history.replaceState(w.history.state, '', l.pathname + (kept ? '?' + kept : '') + l.hash); } catch (e) {} } if (on) restoreCampaign(); loadTags(); if (id) w.fcReportBooking(id, c.src.redirect); else if (fresh && /(^|\.)calendly\.com$/i.test(ref)) w.fcReportBooking('', c.src.referrer); } else { // A Calendly redirect that missed a thank-you page (a mistyped redirect URL, or a rollback // below the niche thank-you pages) still carries the invitee's details: keep only the ad // click, campaign and debug keys before any tag loads. No booking is counted here. if (q && (q.get('invitee_uuid') || q.get('invitee_email') || q.get('invitee_full_name'))) { try { var sq = new URLSearchParams(), sk = KEYS.concat(c.debug); for (var si = 0; si < sk.length; si++) if (q.get(sk[si])) sq.set(sk[si], q.get(sk[si])); var st = sq.toString(); w.history.replaceState(w.history.state, '', l.pathname + (st ? '?' + st : '') + l.hash); } catch (e) {} } loadTags(); } })(window, document, {"gtm":"GTM-WRPL6CGS","ads":"AW-18199381023","lbl":{"booked":"S8tdCOmqz6QdEJ-IkuZD","yes":"z2NUCOyqz6QdEJ-IkuZD","notYet":"jHm_CO-qz6QdEJ-IkuZD"},"hostRe":"^(www\\.)?inandoutdigital\\.com$","thanks":["/thanks","/dental/thanks","/weight-loss-clinics/thanks"],"event":"calendly_booking","gate":"booking_gate","src":{"redirect":"calendly_redirect","referrer":"calendly_referrer"},"debug":["gtm_debug","_dbg"]});

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